Press Releases

6/21/2011

Black & Decker® Introduces the Innovative SureGrip™ All-In-One Laser Level

Black & Decker® Introduces the Innovative SureGrip™ All-In-One Laser Level

Mark-Free Technology™ allows for a secure hold on most wall surfaces for up to two hours

TOWSON, Md. (June 21, 2011) – Get a grip on DIY leveling projects with the new SureGrip™ All-In-One Laser Level (BDL100AV) from Black & Decker® (NYSE: SWK). This innovative laser level securely suctions to walls for up to two hours without leaving marks and the bubble vial changes from red to green when level.

“One of the most common user frustrations we heard about laser levels was that they left noticeable marks on the wall,” said Frank DeSantis, director of consumer power tools at Black & Decker. “Black & Decker’s new SureGrip laser level eliminates this common frustration with its Mark-Free Technology and provides other innovative features to make hanging and/or leveling household items easy.”

This innovative laser level securely suctions to non-porous wall surfaces, such as painted drywall*, glass, polished stone or wood, for up to two hours without leaving surface marks thanks to its one-of-a-kind Mark-Free Technology™.

Unlike competitive models, the SureGrip laser level will keep users from having to “eyeball” when they think the laser line is level. The laser level offers both visual and audio cues for maximum accuracy and visibility. An exclusive color change vial automatically adjusts from red to green when level, eliminating second-guessing once common with hanging shelves, mirrors, pictures and other household items. For accurate leveling when the unit is out of sight, such as installing a new refrigerator or adding a new curtain rod, the SureGrip laser level can also be set to provide an audio alert that gently beeps until the item is even.

Additional innovative features include the SureGrip laser level’s ability to project a laser line on either side of the affixed level, which comes in handy when hanging a row of pictures or hanging wallpaper. Using a magnetic strip, users need only to simply detach the level from the wall mount and flip it to change direction. The SureGrip laser level line also conveniently wraps around corners for accuracy when leveling objects on perpendicular walls.

The Black & Decker SureGrip All-In-One Laser Level is currently available for $29.97 at Amazon and major retailers nationwide in October.  The SureGrip comes with two AAA batteries and a two-year warranty.

About Black & Decker
Since 1910, Black & Decker has been setting the standard for innovation and design of power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and other home improvement products. The inventor of the first portable electric drill with pistol grip and trigger switch, Black & Decker has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing and marketing powerhouse with a broad line of quality products used in and around the home and for commercial applications. When users need to get work done, they trust Black & Decker for the products that will do the job efficiently and reliably. For more information on Black & Decker’s extensive line of products, visit www.blackanddecker.com or follow Black & Decker on Facebook and Twitter.

*Best results received when used on matte, eggshell, satin and semi-gloss finishing.

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