Press Releases

9/7/2012

Innovation Meets Modern Style with the Black & Decker Platinum Lithium Vacuum Series

Innovation Meets Modern Style with the Black & Decker Platinum Lithium Vacuum Series

Embrace the Luxury in Cleaning

TOWSON, Md. (September 5, 2012) –Black & Decker® (NYSE: SWK) launches the all-new 20V MAX* Platinum lithium vacuum series. This elegantly designed performance line raises the bar for what shoppers can expect from a hand vac. The Platinum series vacuums with Signature ID feature lithium technology, giving users strong suction for the duration of the battery charge and long battery life year after year. The powerful, lightweight units each hold a charge up to 18 months. Thanks to Black & Decker’s SmartCharge system, battery charging is digitally managed, eliminating memory effect.

“The 20V MAX* Platinum series places consumers at the intersection of luxury and style with a premium vacuum series,” said Austin Wilcox, product manager, Black & Decker. “With lithium-ion technology, the Platinum series products maintain strong suction over long runtimes, allowing users to tackle big messes around the home, office or workshop.”

The Platinum series features three units, sure to fit the most discerning user’s needs: The BDH2000FL, BDH2000SL, and BDH2000L.

The versatile BDH2000FL FLEX™ vacuum maintains strong suction 2X longer than the Black & Decker Ni-Cd unit and features an innovative four-foot flexible hose that allows users to access hard to reach areas and tight spots. The hose wraps around the unit for neat storage and portability. The vacuum also includes a charging base with charge indication and tool storage.  Accessories included are a pet hair tool, crevice tool, and a 2-in-1 brush tool.  Long lasting suction is ensured by its electronics, three layers of filtration, cyclonic action, and a filter cleaning tool. Additionally, the filter is dishwasher safe and the bowl can be emptied with the simple touch of a button.

The BDH2000SL vacuum offers huge power in a lightweight design.  Offering the versatility of a replaceable battery and an innovative, ergonomic handle, this compact vacuum allows users to tackle large messes with ease. While weighing only 2.7lbs, this powerful unit maintains strong suction 2X longer than the comparable Black & Decker Ni-Cd unitα and includes a charger with charge indicator light, washable filter, crevice tool and brush.

The sleek BDH2000L vacuum features a rotating slim nozzle with a built-in crevice tool and flip-up brush and is ideal for everyday cleanup of dust, pet hair and crumbs. The triple layer, cyclonic action filtration system helps keep dirt off the filter so users can blast through large messes with long-lasting suction power.  With its stylish design and washable filter and bowl, users can confidently display this vacuum in their living or dining room, keeping cleaning power handy when and where they need it most.  The unit empties in one, mess-free step and comes with a charging base, charge indicator light, and weighs less than three pounds.

The all-new 20V MAX* Platinum BDH2000FL, BDH2000SL and BDH2000L vacuums will be available October 2012 for $149.99, $99.99 and $89.99 respectively. Each unit will come with a limited three year guarantee and will be available only online at www.amazon.com and http://platinum.blackanddecker.com

About Black & Decker
Since 1910, Black & Decker has been setting the standard for innovation and design of power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and other home improvement products. The inventor of the first portable electric drill with pistol grip and trigger switch, Black & Decker has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing and marketing powerhouse with a broad line of quality products used in and around the home and for commercial applications. When users need to get work done, they trust Black & Decker for the products that will do the job efficiently and reliably. For more information on Black & Decker’s extensive line of products, visit www.blackanddecker.com or follow Black & Decker on 
Facebook and Twitter.

* Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.

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